Posted on Febuary 01, 2024 at 1:09 PM
Selling your property can be both an exciting and overwhelming time in your life. One of the most fundamental decisions you will make is choosing the correct estate agent to represent your interests and ensure a seamless and successful transaction between you as the seller and the buyer. It may seem more appealing to choose a larger, well-known estate agency or even an online alternative; however, the following blog will explain the value of opting for a local estate agent to sell your property. Offering unparalleled market knowledge and a personalised customer experience, local estate agents should be the number one choice for sellers looking for someone to trust with their property needs.
1: In-depth Local Market Knowledge
Perhaps the most important benefit of using a local estate agent is the knowledge and understanding that they possess of the local Lanarkshire and Glasgow property market. We live and work in the local communities of Coatbridge, Airdrie, Motherwell, and the wider Lanarkshire and Glasgow areas and we can offer expertise in property valuations, market trends and local buyer behaviour. This intimate knowledge ensures an educated approach is taken towards the selling of your property, meaning we will price your property fairly and competitively, maximising its selling potential without undervaluing or overpricing it.
2: The Personal Touch
Local estate agents can offer a personalised and bespoke service to clients. As we are based within the area, we have well-established relationships within the local communities and continue to focus on building trust and rapport with our local clients, rather than our primary focus being making a sale. Being local to the area also makes it possible for us to be present at property viewings and efficiently schedule in-person meetings with both buyers and sellers, something that is not possible with online agencies. This often leads to a better understanding of our clients’ needs and preferences, allowing us to create a more tailored approach to selling your property.
3: Accurate Property Valuations
As we value properties in the local area every single day, local estate agencies are in a prime position to correctly value your property. Having an accurate property valuation ensures a quicker and more seamless sale as the property is priced in line with the current market values meaning less chance of offers and negotiations from potential buyers. This instils trust in sellers that their property has been valued by a well-informed estate agent who is highly educated in the local market. Click here if you would like to submit a property valuation.
4: Relevant Marketing Strategies
As we understand the specific demographics and preferences of buyers in the local area, we can craft targeted marketing campaigns that will reach the correct audience. We employ traditional marketing methods such as local advertising, window displays and mail campaigns as well as more modern online advertising on all major property selling websites. This ensures the most exposure possible for your property. We can attract buyers who are genuinely interested in purchasing properties in your local area which enhances the possibility of a successful sale. Our local marketing expertise sets us apart from the larger, nationwide agencies and online agents who lack marketing knowledge of the area and often attract web-surfers with no real intentions of purchasing a property. Our sales results do the talking for us, showing that we consistently deliver the best possible prices for our clients with most of our properties selling for OVER the home report value in Coatbridge, Motherwell, and the wider Lanarkshire and Glasgow areas.
5: Credibility is Key!
Many local estate agents have been well-established in their areas for many years, meaning they have been able to build up a positive reputation and brand image in the community. This means previous clients may have provided references or testimonials to the agency, showing that they have helped sellers just like you. This credibility should be considered when comparing with other estate agents. Your local agency has previously sold houses for people like you in your local area with great success. This means we can do it for you!
So, when considering an estate agent, remember that a good agent isn’t just someone who sells houses; it’s someone who understands your local community and cares about the successful sale of your house as much as you do. While larger agencies may have a well-known brand, the expertise, personalised service, and deep understanding of the local area and communities within it will significantly contribute to the success of your sale. If you are considering selling your property in the wider Coatbridge, Airdrie, or Motherwell areas, give HomeLink a call. We are your local expert estate agency, offering in-depth knowledge of the Lanarkshire property market and a helping hand along the exciting journey of selling your home! For more information about selling your property, submit a valuation or call one of our local branches:
Motherwell - 01698 264 422
Coatbridge - 01236 700 248
